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Unlock the Potential of Private Market Investments

I’m Sushee Perumal, a registered dealing representative with Rethink & Diversify Securities Inc., which has raised over $300 million for various businesses.Private Market investments have transformed my life as both an entrepreneur and an investor.Now, as a registered dealing representative with Rethink & Diversify Securities Inc. I’m here to offer investment opportunities that diversify your investment portfolio while fueling the ambitions of entrepreneurs who offer these investments.

• Opportunities

• About me

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What are your investment goals?

I sought a middle ground between the volatility of Public Markets and the low returns of GICs, leading me to discover Private Market investments. True diversification and robust portfolios extend beyond Public Markets, which is why the affluent and even pension funds consistently turn to Private Markets, utilizing alternative investments and tax strategies.

• Goals

Why Consider Private Market Investments?

Glossary of Terms

Some of the Private Market Opportunities Available

All of the securities are sold through Rethink & Diversify Securities Inc., an Exempt Market Dealer in BC, AB, SK, MB, ON, QC, NS, NB and PEI. Please contact me should you need information on any of the below.

Glossary of Terms

Note that these products are not suitable for everyone.

About me

Sushee Perumal

I grew a business from a $50,000 initial investment to $34 million in sales, expanding across 30+ cities in North America.As the business scaled, I needed financing but found that most options weren’t founder-friendly. Now, through Private Market placements, I’m helping entrepreneurs secure founder-friendly investments while enabling investors to invest like the affluent.Additionally, I do not take custody of funds—investments go directly to the companies I represent. Any fees I earn are paid by the company.

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Disclaimer

Rethink & Diversify Securities Inc.("R&D") is registered as an Exempt Market Dealer in BC, AB, SK, MB, ON, QC, NS, NB and PEI. R&D provides private investment opportunities to qualifying Canadians through a network of trained, registered Private Market Specialists throughout the country. This information does not constitute the sale or purchase of securities. This is not an offering of securities. Offerings are made pursuant to an offering memorandum and only available to qualified investors in jurisdictions of Canada who meet certain eligibility or minimum purchase requirements. The risks of investing are outlined and detailed in the applicable offering memorandum and you must review the offering memorandum in detail prior to investing. Investments are not guaranteed or insured and the value of the investments may fluctuate.

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Glossary

Accredited investor (AI) - Sophisticated investors who do not require the protection of prospectus-type disclosure, including high net worth individuals.- An individual who, alone or with a spouse, beneficially owns, directly or indirectly, net financial assets with a realizable value exceeding $1 million or has net assets of at least $5 million, or
- An individual whose net income before taxes exceeded $200,000 (or $300,000 when including the spouse’s income) in each of the two most recent calendar years and who expects to exceed that net income level in the current calendar year.Asset allocation - Asset allocation is how an investor divides their portfolios among different assets such as equities, fixed‑income, and cash and its equivalents.AUM - Assets under management (AUM) is the market value of the investments managed by a person or entity on behalf of clients.Capital gains - A capital gain refers to the increase in the value of an investment when it is sold.Dealer Representative (DR) - Under securities legislation, every firm and individual must be registered if they are in the business of offering or advising in securities. In order to conduct business in private investment products, you must first become registered as a Dealing Representative with the securities regulator(s) in the jurisdiction(s) you want to conduct business in.Distributions- A distribution also refers to a company’s payment of stock, cash, and other payments made to its securities holders.Diversification - An investment portfolio management strategy that aims to reduce risk by investing in a variety of investments.DRIP - The word DRIP is an acronym for “distribution reinvestment plan,” which allows for the automatic reinvestment of cash distributions into additional securities of the investment.Eligible Investor - An individual whose:- Net assets, alone or with a spouse, exceed $400,000, or
Net income before taxes exceeded $75,000 in each of the two most recent calendar years and who reasonably expects to exceed that income level in the current calendar year, or
- Net income before taxes, alone or with a spouse, exceeded $125,000 in each of the two most recent calendar years and who reasonably expects to exceed that income level in the current calendar year.Exempt market - A marketplace for private investment securities.Exempt market dealer - Registered firm who sells exempt market securities to investors.Flow-through shares - Securities issued by companies that enable the initial purchaser tax benefits provided the company used the proceeds of the issuance in accordance with certain government requirements.GP/LP structure - A GP refers to the General Partner who is responsible for managing the partnership. LP stands for Limited Partners or Limited Partnership, consisting of investors who provide funds for the business without having responsibility to manage the partnership. LP’s have limited liability.KYC - Know Your Client (KYC) is a requirement whereby the Dealing Representative understands the client’s full situation including, but not limited to, their financial profile, identity, life situation, investment knowledge, etc.Issuers - An issuer is a legal entity that develops, registers, and sells securities to finance its operations. Issuers may be corporations, investment trusts, limited partnerships, or mortgage investment corporations. Issuers are legally responsible for the obligations of the issue and for reporting financial conditions, material developments, and any other operational activities as required by the regulations of their jurisdictions.NAV - Net Asset Value is the net value of an investment fund’s assets less its liabilities.Non-eligible investor - An investor who is neither an accredited investor nor an eligible investor.Offering - An issue or sale of a security by a company. An offering is also known as a securities offering.OM - An offering memorandum is a legal document that states the objectives, risks, and terms of an investment involved with a private placement. This document includes items such as a company’s financial statements, management biographies, a detailed description of the business operations, and more. An offering memorandum serves to provide buyers with information on the offering and to protect the sellers from the liability associated with selling unregistered securities.Private placement - Private placement is where a company issues securities to private investors rather than publicly on the open market.Products on the shelf - A colloquial term for all of the issuers that are currently raising capital and are available through Rethink & Diversify Securities Inc.Sources: IFSE Institute, pdac.ca, scotiatrade.com, td.com, ca.practicallaw.thomsonreuters.
com, ciro.ca, securities-administrators.ca, Investopedia.com, getsmarteraboutmoney.ca,
georgeedube.comDisclaimer: The definitions provided herein are not legal definitions and do not constitute
advice. They are layman’s term definitions o assist you in understanding the presentations
at the Invest it Right conference. To obtain the legal definitions please refer to the
Securities Act, R.S.O. 1990, c. S.5 for Ontario. If you reside in a different
jurisdiction, please refer to the Securities Act associated with the applicable jurisdiction(s)

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